By Minali Aggarwal, Sylvan Zheng, Sol Messing, Dan Frankowski, James Barnes, & the Barometer Team at ACRONYM

Do messages criticizing Donald Trump’s performance on Covid-19 reduce his support among swing voters? What if the message comes from a conservative personality, like Tucker Carlson?

It was our job at ACRONYM to answer questions like these during the lead up to the 2020 election. Doing so would allow us to spend more efficiently: to put more money behind the most effective ads, and “first do no harm” by taking down ads that cause backlash — increasing Trump’s approval. …

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